“Don't Build for Everyone (Build for Someone Obsessed)”

💡 1. Big Idea, Made Simple

Build for Superfans, Not Everyone. One of the biggest mistakes early-stage entrepreneurs make?
Trying to please too many people too soon.

When you aim to serve everyone, you end up resonating with no one. Instead, focus on building for your smallest viable audience—the people who feel the pain most deeply and are actively looking for a solution.

§ They become your first users, your feedback loop, and your loudest advocates.

✨ SharkThink Tip: Don’t aim for “mass appeal.” Aim for obsession from the right few.

🛠 2. Tool of the Week

Nail down exactly who you're building for with this easy-to-use worksheet. Define your ideal early user’s pain points, habits, goals, and decision-making triggers.

👉 Download the Avatar Builder - [Subscribe to unlock ]

Before you sell, build, or even brand—get ultra-clear on who you're talking to.

🚀 3. Move of the Week

Find Your “Hell Yes” Customer. Write a short description of your product or service and ask 10 people in your niche: “Would this excite you enough to try it or buy it today?”

You're not looking for polite interest—you’re hunting for a “hell yes!”. If you get yawns, tweak your offer or rethink your target. If you get energy? You’re onto something.

§ Energy is the ultimate early-market signal.

💬 PS: Ask the Tank

Struggling with messaging or finding your niche audience? Hit reply and share what you’re building—we might spotlight it (and help you refine it) next week.